diff --git a/include/linux/kernel.h b/include/linux/kernel.h
index 7f070746336..9365227dbaf 100644
--- a/include/linux/kernel.h
+++ b/include/linux/kernel.h
@@ -426,7 +426,7 @@ static inline char *pack_hex_byte(char *buf, u8 byte)
 		.burst = DEFAULT_RATELIMIT_BURST,       \
 	};                                              \
 							\
-	if (!__ratelimit(&_rs))                         \
+	if (__ratelimit(&_rs))                          \
 		printk(fmt, ##__VA_ARGS__);		\
 })
 #else